Imperfect Foods - Product Photography Revamp

Food is not just about taste; it's about experience, presentation, and the sharing of moments. I aim to tell the story behind the food, celebrating the ingredients and the hands that grow and prepare them. I was brought on to refresh the shopping experience for Imperfect Foods customers. By photographing thousands of SKUs in our newly defined style, we enhanced the customer journey by setting clear and visually engaging expectations for what would arrive in their weekly boxes. Each shot was crafted to capture the unique beauty in every piece of food- showcasing vibrant colors, rich textures, and fine details that celebrate the "imperfect". It was a treat to highlight these imperfections, glorify the wonkiness in an effort to combat food waste.

Art Directior: Irene Goddard

Creative Director: Jenn Vo